A pilot user also has been found in Christian Peters, a successful 50-something manager in a medium-sized company who commutes to work daily from his home in a small city. Peters enjoys driving and cares about sustainability. "A typical Mercedes E-class driver," says the designer Franka Wehr, a research associate in Luccarelli's department. Peters is an invented person, or "persona" in product development lingo, who is representative of a typical customer for such a vehicle. Members of his Quintastics generation, influenced by the symbols and emotions associated with driving, demonstrate their environmentally friendly attitude by purchasing the latest clean technologies available on the market.
Wehr redesigned the center console of an E-class sedan. The mechanical buttons made of plastic are conspicuously absent. The console is instead covered with fabric onto which the elements are stitched. There are three large touch fields to control the air conditioning, media playback and options. When one key is touched, 12 other keys light up with additional related functions, such as adjustments for the heated seats. Today's autos are overloaded with operating elements. A daunting example is found in the new electric vehicles in which the driver can change the direction of the air vents only over the touch screen – with up to five operating steps. "With our operating concept, certain functions are first visible when the driver needs them," says Wehr. ETTLIN AG, the manufacturer of the smart textiles with light effects, is the official partner of the InBiO project. Eissmann Automotive supports the research team in the procurement of auto interior components made of select materials. The start-up NUO GmbH, a subsidiary of the well-known veneer producer Schorn & Groh GmbH, delivered material for the demonstration model.